Self-Promotion in the Music Industry

All artists now have extraordinary access to some incredible self promotional tools. Most recently we had the discussion with the students from the Leeds College of Music about branding & promoting yourself in your music career. I used something that Karen Davies (expert Marketeer) had taught me whilst setting up my band and my agency about branding.

If you were a chocolate, what kind of Chocolate would you be?
What kind of car would you be?
What kind of toiletry would you be?
How does your service or product benefit the customer?
Ensure that you start with an opening line and paragraph filled with “sizzle”
Imagine that you have an opportunity to speak to someone who could really influence your career for 3 minutes – what would be your “Elevator pitch” or one shot at explaining what you do in a nutshell?

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